Design Guru forms many of his ideas while spending time at his vintage trailer.

Bill Moggridge

Award-winning designer Bill Moggridge is a founder of IDEO, one of the most successful design firms in the world and one of the first to integrate the design of software and hardware into the practice of industrial design. He has been Visiting Professor in Interaction Design at the Royal College of Art in London, Lecturer in Design at the London Business School, member of the Steering Committee for the Interaction Design Institute in Ivrea, Italy, and is currently Consulting Associate Professor in the Joint Program in Design at Stanford University.

Bill's career has had three phases; first as designer, then as a manager of design, and now as a communicator, working as a writer, graphic designer and video maker. His fascination with design, and with what people want from everyday things, has given him a broad view of the information revolution.